Susan Lancaster doesn’t just believe in meeting expectations. She’s driven to achieve them.
There are those in life who simply “do,” and then there are others who do much more. Susan Lancaster fits into the latter group. She can’t really remember a time when she wasn’t driven to give at least 150 percent on any project. “My parents always said that whenever you do something, do your very best or don’t do it at all,” she says. “Some days are diamonds and some are stones, so I strive to make each day the best it can be.” Susan embodies this philosophy in everything she does—and it has become the very foundation of her success.
Up to Any Challenge
Susan learned to conquer a challenge very early in life. Her father’s work meant the family had to move every three years, and each time Susan had to adjust to a new environment and make new friends. She gained two very valuable skills from the experience: the ability to relate to people, and the flexibility to adapt to any situation. These skills would prove especially valuable in Susan’s successful career in the office equipment and business support solutions industry.
Susan began her career as the only woman in what was then a male-dominated sales force. They did not expect her to succeed. Susan proved them wrong by not only excelling, but also advancing in the industry—first into sales management, and then as an outsourcing manager providing product, service and technology to Fortune 500 companies across Canada, as well as other local professional organizations. Over the years she built a reputation as a professional who consistently exceeded the expectations of her clients.
A Heart for Giving Back
The same drive to excel that’s compelled Susan’s professional success has fueled her charitable work as well, especially with animal shelters. As a child Susan was bitten twice by a dog and very much afraid of them. But as an adult, she was moved by the plight of a dog that had been severely abused. Susan overcame her fear and adopted Casey, a Sheltie Cross. She soon discovered Casey was terminally ill and made sure to make his last months as comfortable as possible. And when Casey died, Susan began volunteering at the animal shelter where she had adopted him.
Beyond All Expectations
The desire to not just excel but to exceed expectations is the foundation of Susan’s success in real estate. On a professional level it’s the driving force behind her commitment to ongoing education. Susan continues to add to her already superb knowledge by pursuing additional designations and licenses, including her broker’s license and certification as a CSP (Certified Staging Professional). “The more I learn, the better service and support I can provide,” she says. Combine Susan’s efforts with her history of success in sales and negotiations, her comprehensive communication and follow-up and the special services she offers both buyers and sellers, and you have the perfect blend of skills for a successful home sale or purchase. She truly crosses all the T’s and dots all the I’s to ensure exceptional results.
“Every person has expectations,” Susan says, “and it’s important to find out what those are. The best way to do so is to listen more than talk.” That’s exactly what Susan does when she helps someone buy or sell a home—she takes the time to listen to and learn their expectations and makes it her mission to not just meet them, but exceed them.
If you’re considering the sale or purchase of a home in Mississauga, Oakville, or other parts of the Greater Toronto area, you deserve to work with a professional you can count on to provide much more than great service. Susan Lancaster goes Beyond Expectations. Call her for a complimentary consultation.